Bigelow Tea Rebrand

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For this assignment we were to create a new logo and packaging design for either a tea, ice cream, or chocolate company. I chose to redesign Bigelow Tea to modernize it's look but keep some of it's history. I created a "B" lettermark to be featured throughout the brand, that contains a leaf in the center of the letter to reminisce on the leaf that is centered in the teapot of the current logo.